Choosing realestate.com.au advertising packages is a strategic move for any seller who wants maximum visibility for their property listing. As one of Australia’s leading real estate websites, realestate.com.au attracts millions of potential buyers each month. This large audience increases the chances of selling faster and at a better price. Whether you're an owner looking to sell privately or a seasoned investor, the right advertising package can significantly influence the outcome of your sale.

What Is Included in a Standard realestate.com.au Advertising Package?

The Standard Package is ideal for sellers who want an affordable way to get listed on realestate.com.au while still attracting a decent level of attention. Here's what’s typically included:

• A listing on realestate.com.au for 30 to 60 days
• Basic photo gallery and listing description
• Visibility in standard search results
• Access to limited performance insights

This package is suitable for homes in less competitive markets or for sellers testing the market. However, it might not be sufficient in highly competitive areas where premium placement can make a big difference.

What Does the Feature Package Offer?

The Feature Package is a step up and offers enhanced exposure in search results. Listings under this package are more likely to attract attention from serious buyers. Key features include:

• Priority placement above Standard listings
• Larger photo display and highlighted listing format
• Extended listing duration (up to 60 days or more)
• Enhanced reporting and analytics

Feature packages provide excellent value for mid-range homes and offer more visibility than the Standard package, making it easier to attract enquiries early in the campaign.

Is the Highlight Package Worth the Investment?

The Highlight Package is designed for sellers aiming for a strong visual impact and increased traffic. It places your listing above both Standard and Feature packages. It includes:

• Superior placement in search results
• Eye-catching thumbnail and larger listing display
• Access to more detailed analytics
• Extended duration with promotional boosts

This package suits sellers in popular suburbs or those with premium homes. For someone who is selling without an agent, like many users of For Sale By Home Owner, a Highlight package can boost visibility dramatically and deliver better ROI.

What’s Included in the Premiere Property Package?

The Premiere Property Package offers the highest level of exposure available on realestate.com.au. It’s ideal for high-value properties or sellers who want fast and aggressive results. Benefits include:

• Top-tier placement on all devices and platforms
• Premium listing design with maximum image capacity
• Rotating placement on the realestate.com.au homepage (in some cases)
• Comprehensive performance tracking and seller insights

Premiere is the top choice for competitive markets like Sydney, Melbourne, or Brisbane, where standing out from hundreds of listings is crucial. If you're selling privately using For Sale By Home Owner, this package gives your property the best possible online exposure.

How Do Upgrades and Add-ons Work?

In addition to fixed realestate.com.au advertising packages, sellers can purchase upgrades or add-ons. These include:

• Weekly Featured Listing Boosts: Temporarily push your listing to the top of search results.
• Social Media Promotions: Extend your reach through Facebook, Instagram, and other channels.
• Professional Photography and Floorplans: Improve your listing's visual appeal.
• Virtual Tours or Video Listings: Engage more serious buyers with immersive content.

These add-ons are excellent for tailoring your campaign based on the unique needs of your property and target market.

What Is the Duration of Each Package?

Duration varies depending on the package and promotion level:

• Standard: Typically 30–60 days
• Feature & Highlight: Around 60 days, sometimes extendable
• Premiere Property: Usually 60 days or more with enhanced visibility

Longer durations give your listing more time to attract views and enquiries, but the first two weeks are often the most crucial for engagement. That’s why premium placement in that early stage can make a real difference.

Can Private Sellers Access These Advertising Packages?

Yes, private sellers can access all levels of realestate.com.au advertising packages through approved listing portals like For Sale By Home Owner. This platform allows sellers to list their property without using a traditional real estate agent while still getting the same national exposure.

For Sale By Home Owner provides step-by-step support for sellers, including package selection, listing setup, and performance monitoring. The platform acts as an authorised channel, ensuring that even private listings meet realestate.com.au’s professional standards.

What Determines the Cost of Each Advertising Package?

Pricing for advertising on realestate.com.au varies based on several factors:

• Location: Listings in metro areas like Sydney or Melbourne often cost more due to higher traffic.
• Property Type: High-end properties may benefit from premium packages, which also come with a higher price tag.
• Competition: In busy markets, premium spots are in higher demand, and thus cost more.
• Package Level: Naturally, Standard is the least expensive, while Premiere is the most.

Some packages can cost a few hundred dollars, while premium packages in competitive areas may reach several thousand. However, even at the higher end, the investment can be worth it if it results in a quicker, higher-value sale.

Are There Discounts or Promotions Available?

Yes, occasionally there are seasonal promotions or bundle deals, especially when listing through a platform like For Sale By Home Owner. These discounts might include:

• Reduced rates on Feature or Highlight packages
• Free add-ons like professional photography or video tours
• Discounted relisting fees if your property doesn’t sell within the initial duration

It’s worth contacting the platform or checking the promotions section when choosing your listing option.

How to Choose the Right Advertising Package?

When selecting among realestate.com.au advertising packages, consider the following:

• Your Budget: Don't stretch yourself too thin; aim for the best value within your range.
• Property Location and Appeal: A standout home in a quiet suburb might need only a Feature listing, while a modest unit in a hot market may require a Premiere boost.
• Sales Timeline: If you need a fast sale, go for maximum exposure early.
• DIY vs Agent Help: If you're selling privately, platforms like For Sale By Home Owner can guide you through choosing the best option without a costly agent.

Final Thoughts

Navigating the different realestate.com.au advertising packages is easier when you understand the features, costs, and outcomes associated with each option. From Standard listings for basic exposure to the Premiere package for maximum visibility, there’s a suitable choice for every seller’s needs and budget.

By listing your property through trusted private sale platforms like For Sale By Home Owner, you gain access to these packages without engaging an agent — saving thousands in commission while still reaching Australia’s largest pool of potential buyers. Whether you're a first-time seller or an experienced investor, selecting the right advertising package can be the key to a faster, more profitable sale.