How Small Brands Use Press Releases to Grow Big

In a world filled with paid ads and influencer hype, small brands often struggle to be seen. But companies like Saromben have discovered something powerful: the press release.

Yes, the classic, often-overlooked press release is helping emerging brands grow fast—without spending big.

Why Press Releases Work for Small Businesses

Many people think press releases are just for large corporations or political campaigns. In reality, they’re one of the most cost-effective tools for startups, local businesses, and independent creators.

Here’s why:

• They’re affordable. You don’t need a big budget to write and distribute one.

• They build credibility. A press release feels more official than a tweet or Instagram post.

• They stay online. Unlike stories that vanish, releases can keep generating traffic for months.

• They support SEO. Search engines love fresh, structured content.

Saromben, a rising brand known for ethical handcrafted products, uses press releases to announce partnerships, product launches, and milestones. This simple method has helped them get featured in blogs, online magazines, and news portals.

What Makes a Good Press Release?

A press release is not a sales pitch. It’s a piece of factual communication designed to inform.

To be effective, your press release should include:

1. A clear headline – short, informative, and keyword-friendly.

2. An opening paragraph – explaining the who, what, where, when, and why.

3. Details and background – giving context to the announcement.

4. A real quote – from someone inside the company or a relevant partner.

5. A boilerplate – a short description of your brand or organization.

6. Contact information – so media or partners can follow up.

Keep the tone professional, but not stiff. You’re telling a story—not writing a legal document.

Where You Publish Makes a Difference

Writing a good release is just step one. Publishing it in the right place is where the magic happens.

That’s why brands like Saromben use platforms such as Portal Narasi, a digital media space known for telling stories that blend business with social impact.

Portal Narasi doesn’t just share news; it curates content that reflects culture, purpose, and human stories. When Saromben published a release about their training program for local artisans, the story reached thousands of new readers—and not just customers, but people who genuinely cared about ethical business.

That kind of audience matters.

When to Use a Press Release

Not sure when your news is press-worthy? Here are moments that deserve a release:

• Launching a new product or service

• Partnering with another business or organization

• Hosting or sponsoring an event

• Winning an award or receiving recognition

• Expanding into a new city or market

• Supporting a community or social initiative

Even if it feels small, if it shows progress, it’s worth sharing.

Boosting Reach with SEO

Want more eyes on your press release? Optimize it for search.

• Use your brand name early in the title and intro

• Include location keywords if your business serves a local market

• Add links to relevant pages on your site (product, about, contact)

• Use real names and places—Google likes specifics

• Avoid overstuffing keywords—keep it natural

With the right SEO structure, your release could show up in Google News, industry searches, and more.

Common Mistakes to Avoid

Even a great announcement can flop if you make these errors:

• Writing like an ad instead of sharing news

• Being too vague or too technical

• Leaving out a quote or contact info

• Sending it out without proofreading

• Publishing in the wrong channels (or not publishing at all)

Remember: a press release is a conversation starter. Make it easy for others to follow up.

Press Releases Are a Smart Growth Tool

Whether you’re a startup founder or a solo creative, a press release gives you something powerful: a voice in the media space.

It’s not just about getting coverage. It’s about:

• Showing the world you’re active

• Building relationships with journalists and partners

• Creating content that supports your website and social media

• Documenting your growth publicly and professionally

For brands like Saromben, this has made all the difference in scaling without losing authenticity.

Final Thoughts

In 2025, attention is expensive—but credibility is priceless.

A well-written, well-placed press release can help your brand grow, even on a tight budget. Platforms like Portal Narasi give small businesses a stage that’s both respected and reachable.

So if you’re doing something meaningful, don’t just keep it to yourself. Write it, publish it, and let the right people hear it.