Best smartwatch deals for Black Friday 2021: What discounts can you expect?

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(Pocket-lint) - The Black Friday sales are approaching and although we're still some way off, there's plenty of anticipation - especially in the bouyant smartwatch market, where plenty of people are keen to buy a watch to integrate with their phone, support their fitness goals or just to look good.

Black Friday will fall on 26 November in 2021 and will be followed by Cyber Monday on 29 November. While there will be plenty of discounts during this period, the sales will begin a couple of weeks before, so keep your eye on prices from about mid-November onwards.

What to look for in a smartwatch

You might know exactly what you want from a smartwatch and you might not. It's worth looking at your options and knowing what's out there before you buy, just to ensure you get the watch that does what you want. Apple Watch is the most popular smartwatch, working only with the iPhone, it makes an ideal pairing - if you want an Apple Watch, then just jump to the deals below. 

For those on Android, you have lots of options from WearOS devices with brands like Fossil proving popular, but with great experiences from Samsung and Huawei too. These devices work closely with your phone, Samsung being one of the most popular choices. Watch out for older devices on WearOS which might not upgrade to WearOS 3.

But there's a lot of smartwatches out there if you're interested in fitness. Brands like Fitbit and Garmin offer a more refreshing approach to fitness tracking and longer battery life, but won't always integrate as closely with your smartphone as an Apple Watch or WearOS device. 

What smartwatch deals will we see?

Watch deals normally come across the range and normally it's older devices that get the biggest discounts. Deals on older Apple Watch versions - including models that Apple no longer stocks (but still supports) like Watch 5 or Watch 6 - as well as those Watch 3 models. 

For other brands, there's often a lot that gets discounted. Brands like Fitbit, Garmin and Polar, support their devices for a long time and with features not changing hugely, buying a slightly older watch in the sales can give you everything you want without paying top price for the latest models. 

For WearOS devices, a lot of brands will discount, but again, keep an eye on the software here as some won't upgrade to WearOS 3 and you might want to be able to upgrade in the future. Devices like the Samsung Galaxy Watch 4 already use the latest software, so that's the key watch to, erm, watch.

Where are the best smartwatch deals?

Smartwatch deals will be widely available from a full range of retailers with most electricals stores offering deals.

US smartwatch retailers

UK smartwatch retailers

You can use the links below to jump right to the section your want - UK or US - and within each section you'll find additional navigation to take you to major brands so you can find what you want.

Best US smartwatch deals | Best UK smartwatch deals

Pocket-lint

Best Smartwatch Deals For Black Friday Apple Samsung Fossil And Other Smartwatches At Great Prices image 2

Best Cyber Monday UK deals last year

Apple Watch deals

Apple discounts are few and far between, but the Black Friday and Cyber Monday sales do offer some money off. You'll find all the best Apple smartwatch deals below.

• Apple Watch Series 5 44mm GPS & Cellular, now £399.99 (save £129.01): Last-gen Watch Series 5 offers pretty much everything you need, now at a lower price. View the offer on Amazon UK.

• Apple Watch SE 44mm GPS, now £285, save £14 (was £299): The Watch SE is one of the newer Apple Watches, launched alongside the Series 6 but missing a couple of features like the always on display. View the deal on Amazon.

• Apple Watch Series 5 44mm GPS & Cellular, now £495.99, save £253 (was £749): This model is for a Space Black stainless steel Series 5 with GPS & Cellular connectivity. View the deal on Amazon.

Apple Watch Series 5 40mm GPS & Cellular, now £458.99, save £240 (was £699): This model is for the smaller Space Black stainless steel Series 5 with GPS & Cellular connectivity. View the deal on Amazon.

• Apple Watch Series 3 38mm GPS, now £179, save £16 (was £195): The Series 3 is a little older and doesn't have as many features as the Series 5 or latest Series 6, but it's still worth considering at this price. View the deal on Currys. 

• Apple Watch Series 3 42mm GPS, now £199, save £20 (was £219): This deal is for the larger Series 3. Again, a little older and doesn't have as many features as the Series 5 or latest Series 6, but worth considering. View the deal on Currys

Fossil smartwatch deals

Fossil offers a huge number of smartwatches, with several fashion brands under its umbrella, including Michael Kors, Kate Spade and Diesel.

• Fossil Gen 5, now £149, save £130 (was £279): The Fossil Gen 5 smartwatch runs Wear OS and works with Android and iPhone devices. It has built in heart rate, NFC and a speaker. View the deal on Amazon

• Michael Kors MKGO, now £151.75, save £127.75 (was £279): The MKGO smartwatch is a slightly sportier model of the Michael Kors smartwatches, offering many of the same great features. View the deal on Amazon

• Diesel Full Guard 2.5, now £129, save £90 (was £219): For all the Diesel lovers out there, the Full Guard 2.5 smartwatch is big, bold and very Diesel with some great features including comptibility with iOS and Android. View the deal on Currys.

• Emporio Armani ART5021, now £219, save £120 (was £339): The Emporio Armani smartwatch has health and fitness tracking, with a heart rate monitor and GPS. It is also compatible with iOS and Android devices. View the deal on Currys.

Samsung smartwatch deals

Samsung has several smartwatches in its portfolio, all of which run Tizen OS, which is compatible with iOS and Android devices. Here are some of the deals available.

Samsung Galaxy Watch 3, save £50, now £409 (was £459): The latest Samsung Galaxy smartwatch, offering a great design and features. This is for the larger model and the 4G model. View the deal on Amazon

Samsung Galaxy Watch 3, save £50, now £389 (was £439): This deal is for the smaller model of the Samsung Galaxy Watch 3 with LTE connectivity. View the deal on Amazon.

Samsung Galaxy Watch Active, save £70, now £129 (was £199): The Samsung Galaxy Watch Active is a smaller, sportier and older model of the Galaxy Watch 3. It has waterproofing, a lovely design and some great fitness features on board. View the offer on Currys.

Samsung Galaxy Watch 42mm, now £159, save £100 (was £259): The Samsung Galaxy Watch isn't the newest smartwatch from Samsung but it offers a lovely rotating bezel and some great features. View the offer on John Lewis.

Huawei smartwatch deals

Huawei has some good smartwatches in its portfolio. Any Huawei deals are listed below. There are some Honor - the sub-brand of Huawei - deals too.

Huawei Watch GT2 Pro Night Black, now £229.99, save £70 (was £299.99): The Huawei Watch GT 2 Pro has heart rate tracking, fitness tracking, sleep tracking and it is compatible with iPhone and Android smartphones. View the offer on John Lewis.

Huawei Watch GT2, now £109, save £90.99 (was £199.99): The Huawei Watch GT2 is a sporty, slim smartwatch with water resistance, GPS tracking and heart rate monitoring. View the offer on Amazon.

Honor MagicWatch 2 46mm, save £29.80, now £119.20 (was £147.99): The Honor MagicWatch 2 has heart rate and activity tracking, along with a built-in microphone and speaker. See the offer on Amazon.

Garmin smartwatch deals

Garmin devices tend to be more sports watches than smartwatches, but, for those after something that can do both, they're well worth considering. Here are some of the deals available.

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Garmin Fenix 6, now £359, save £170 (was £529.99): The Fenix 6 is Garmin's top-of-the-range sports devices, offering advanced metrics for all types of sports but really focused on outdoors adventurers. View the deal on Amazon.

Garmin Fenix 6S, now £359, save £61 (was £420): The Fenix 6S is a smaller version of the top of the range Fenix 6, offering great features, especially at this price. View the deal on Amazon.

Garmin Venu, now £229 (save £100): The Garmin Venu tracks heart rate, offers GPS built-in and has Garmin Pay. It is compatible with iOS and Android devices. See this deal on Currys.

• Garmin Instinct, now £169, was £269.99 (save £100.99): A Garmin sports watch designed for the active outdoors - in a range of colours. View offer at Amazon.

• Garmin Instinct Solar, now £299, save £50 (was £349): Designed for the great outdoors, and boosted by solar charging. See the offer on John Lewis.

• Garmin Fenix 6 Pro, now £449.99 (save £149.01): A rugged Garmin at the top of the spec list, offering advanced multi-sport features. See offer from John Lewis.

• Garmin Fenix 6 Solar, now £599.99, save £49 (was £649): The Garmin Fenix 6 Solar features a 1.3-inch Always-On display with Power Glass solar charging lens technology, allowing you to track activity for weeks rather than hours. See the offer on John Lewis.

Fitbit smartwatch deals

Fitbit's smartwatches don't do as much as Apple's or Fossil's options, but they are great devices for those that want to stay on the Fitbit platform, whilst having some smartwatch functionality.

Fitbit Sense, now £299, save £30 (was £329.99): The latest Fitbit smartwatch has built-in GPS, stress monitoring, skin temperature sensor and the usual Fitbit features. View the offer on John Lewis.

Fitbit Versa 3, now £179, save £20.99 (was £199.99): The Fitbit Versa 3 has Google Assistant and Amazon Alexa, along with built in GPS and a lovely design. View the offer on Amazon.

Fitbit Charge 4, now £99, save £30.99 (was £129.99): The Charge 4 is the all-singing, all-dancing activity tracker from Fitbit, offering a slim design and built-in GPS. View the offer at Amazon

Fitbit Inspire HR, now £59.99, save £30 (was £89.99): The Inspire HR is a great little activity tracker from Fitbit, offering heart rate tracking, sleep tracking and activity tracking in a slim design. View the offer at Amazon

• Fitbit Inspire, now £38.99, save £31 (was £69.99): The Fitbit Inspire doesn't have as many features as the other Fitbit devices, but it's great as a basic activity tracker. View the offer at Amazon

Fitbit Versa 2 Special Edition, now £149.99, save £70 (was £219.99): The Versa 2 Special Edition has built-in Amazon Alexa, a solid design and good activity tracking. View the offer at Amazon

Fitbit Ionic Adidas Edition, now £179 (was £219): The Fitbit Ionic Adidas Edition isn't Fitbit's latest sportswatch but it offers plenty of great features, inlcluding built-in GPS. View the offer at Currys

Fitbit Versa 2, now £129, save £70 (was £199): The Versa 2 isn't the newest Versa smartwatch but it offers built-in Alexa, a lovely design and some great Fitbit features. View the offer at Currys

Pocket-lint

Best Smartwatch Deals For Black Friday Apple Samsung Fossil And Other Smartwatches At Great Prices image 1

Best US Black Friday deals last year

Apple Watch deals

Apple discounts aren't typically as dramatic as others, but it's possible to achieve a nice saving over Black Friday and Cyber Monday.

Apple Watch SE GPS 44mm save $20, now $289 (was $309): Get the bigger of the Apple Watch SE models for a discount rate this Black Friday, picking up most of the latest features in a great design. See the deal on Amazon.

Apple Watch Series 3 GPS & Cellular 38mm save $20, now $179 (was $199): This deal is for the smaller Series 3 Apple Watch with GPS. Not the newest model but plenty of great features. See the deal on Best Buy.

Apple Watch Series 5 GPS 40mm, save $100, now $299 (was $399): This deal is for the gold model of the smaller Series 5 with a Pink Sand strap and GPS connectivity. See the deal on Best Buy.

Apple Watch Series 5 Nike GPS 44mm, save $100, now $329 (was $429): The Apple Watch Series 5 Nike model comes with a special Nike strap, along with all the same features as the standard Series 5. View the deal on Best Buy

Apple Watch Series 5 GPS & Cellular 40mm, save $250, now $449 (was $699): The Apple Watch Series 5 offers many of the same features as the Series 6, but at a cheaper price. This is for the stainless steel casing. See the deal on Best Buy.

Apple Watch Series 5 GPS & Cellular 44mm, save $250, now $499 (was $749): The larger model of the Series 5 with a stainless steel case and GPS and Cellular connectivity. View the deal on Best Buy.

Fossil smartwatch deals

Fossil offers a number of different smartwatches in its portfolio, from Michael Kors and Kate Spade to Diesel and Emporio Armani.

Fossil Gen 5, now $179, save $116 (was $295): The Fossil Gen 5 smartwatch runs Wear OS and works with Android and iPhone devices. It has built in heart rate, NFC and a speaker. View the deal on Amazon.

• Kate Spade Scallop 2, now $178.80, save $119.20 (was $298): The Kate Spade Scallop 2 smartwatch has aheart rate monitor, NFC for mobile payments and GPS in a great design. View the deal on Amazon

• Michael Kors Access Sofie, now $175, save $220 (was $395): The Michael Kors Access Sofie smartwatch is a great combination of smart and sparkly. View the deal on Amazon

• Michael Kors MKGO, now $145, save $160.05 (was $295): The MKGO smartwatch is a slightly sportier model of the Michael Kors smartwatches, offering many of the same great features. View the deal on Amazon.

Garmin smartwatch deals

Garmin has some great sports watches that offer plenty of smart functionality, making them the best of both worlds for runners in particular.

Garmin Vivoactive 4, now $259, save $90.99 (was $349.99): A little more lifestyle than some of Garmin's Forerunner devices, but just as capable. See the deal on Amazon.

Garmin Instinct Solar, now $299.99, save $100 (was $399.99): Designed for the great outdoors, and boosted by solar charging. See the offer on Amazon.

Fitbit smartwatch deals

Fitbit's smartwatches don't do as much as Apple's or Fossil's options, but they are great devices for those that want to stay on the Fitbit platform, whilst having some smartwatch functionality.

Fitbit Versa 3, now $199.95, save $30 (was $229.95): The Fitbit Versa 3 has Google Assistant and Amazon Alexa, along with built in GPS and a lovely design. View the offer at Fitbit 

Fitbit Sense, now $279.95, save $50 (was $329.95): The latest Fitbit smartwatch has built-in GPS, stress monitoring, skin temperature sensor and the usual Fitbit features. View the offer at Fitbit

Fitbit Inspire 2 Fitness Tracker for $69.95 ($30 off): This Fitbit activity tracker has an OLED display and can last ten days on a full charge. View the deal on Best Buy.

Fitbit Versa 2, save $50, now $129.95 (was $179): The Versa 2 isn't the newest Versa smartwatch but it offers built-in Alexa, a lovely design and some great Fitbit features. See the deal on Best Buy.

• Fitbit Charge 4 Special Edition, now $119.95, save $50 (was $169.95): The Charge 4 Special Edition is the all-singing, all-dancing activity tracker from Fitbit, offering a slim design and built-in GPS. View the offer at Fitbit.

• Fitbit Charge 4, now $99.95, save $50 (was $149.95): The Charge 4 activity tracker offers many of the same features as the Charge 4 Special Edition but in slightly different finish options. View the offer at Amazon US.

• Fitbit Inspire, now $49.99, save $10 (was $59.99): The Fitbit Inspire doesn't have as many features as the other Fitbit devices, but it's great as a basic activity tracker. View the offer at Verizon.

Samsung smartwatch deals

Here are some of the Samsung smartwatch deals available.

Samsung Galaxy Active 2 40mm, now $179.99, save $70 (was $249.99): The Samsung Galaxy Active 2 has a touch bezel around the display, a lovely design and features like fall detection and the ability to take an ECG from your wrist. See the deal on Best Buy.

Samsung Galaxy Watch 3 45mm Mystic Black, now $369.99, save $60 (was $429.99): This deal is for the latest model of the Samsung Galaxy Watch 3 in Mystic Black with Bluetooth connectivity and a great rotating bezel. See the deal on Best Buy.

Polar smartwatch deals

Here are the deals on Polar devices in the US.

Polar Ignite, save $45.99, now $183.96 (was $229.95): The Polar Ignite is waterproof, features heart rate tracking and offers built-in GPS. See the deal on Amazon.

Writing by Britta O'Boyle. Editing by Chris Hall. Originally published on 17 November 2016.

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