Remember Dangerous By Design? Rome has similar problem with motorist-caused fatal collisions. One group, Di Traffic Si Muore (literally “By traffic one dies”), created this shock campaign directed towards tourists.
"Walking the streets of Rome? Better another city. Rome's traffic kills. Go elsewhere."
What do you think about shock and awe campaigns? Would something like this get our policy makers to take our pedestrian safety more seriously?
DTSM is a blog, not unlike TransitMiami, focused on communicating the hazards of Italy’s most dangerous urban streets and keeping residents informed as to what they can do to effect change. No word yet on how DTSM is spreading this campaign.
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